Visit Las Cruces presents ¡mira! Las Cruces, a free, family-friendly festival highlighting the art and culture, cuisine, music and outdoor recreation that make the city and its surrounding communities one of a kind.
¡mira! Las Cruces invites everyone to “look” and experience all the great things the city has to offer. The festival is meant to encourage tourism from outside the region and provide a vibrant community celebration locals can be proud of. Event planners, travel writers, and social media influencers from across the country also will be in attendance.
Performance by Grupo Control is a norteño, cumbia group from Houston, Texas. Members have ties to the borderland region and their music reflects the culture and community in Las Cruces and the surrounding area. They refer to themselves as Los Reyes de la Cumbia (The Kings of Cumbia) and were founded in the late 90s. The group has 795,000 followers on Facebook with millions of videos views on the same platform.
Nestled in southern New Mexico’s Mesilla Valley between the Rio Grande River and Organ Mountains, Las Cruces is the state’s second largest city with a population of more than 100,000— encompassed by thriving retirement, student and family living. Las Cruces is nationally recognized for its diverse landscapes, agricultural industry, affordability, hospitality, farmers market, food and more. It offers convenient access to White Sands National Park and multiple national monuments and state parks and has close connections to space tourism as the gateway Spaceport America.
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