Traditional Spanish Market 2025 Keeps New Mexican Culture Thriving

Traditional Spanish Market is a one-of-a-kind opportunity to immerse yourself in New Mexican culture, whether you’re a first-time visitor or a long-time devotee. “I think what makes our market so unique and sets us apart is the unwavering dedication to the traditional materials, tools, techniques, and imagery,” says Program Coordinator Brissa Chilton-Garcia. “It’s a one-of-a-kind show in the nation, dedicated to preserving an art form that really only exists here.”

Traditional Spanish Market, July 26 – 27, 2025

Born in Mexico and raised in northern New Mexico, Chilton-Garcia grew up in a creative family, exploring art forms from flamenco to micaceous pottery. “My roots and upbringing have really been connected to New Mexico,” she says, and she’s dedicated to sharing her reverence for the culture through her work with Traditional Spanish Market.

With 150 juried artists and more than 30 youth artists, the market’s talent goes through a rigorous screening process to verify their Hispanic heritage or nativity to New Mexico or Southern Colorado. Then, a committee evaluates their work to ensure that it adheres to Hispanic cultural traditions and the market’s standard of excellence. The market boasts 18 categories of art with roots in the 16th century, including colcha embroidery, gesso reliefs, retablos, straw applique, tinwork and more, all informed by the culture and environment of New Mexico.

“Our artists really commit to the authenticity of preserving their art forms,” Chilton-Garcia says. “We have weavers who farm their own sheep, shear the wool, dye it using natural pigments from native plants and weave on traditional looms.” Devotional art is also a big part of Spanish Market, stemming from the creation of pieces like bultos (carved wooden statues of religious figures) and retablos (2-D paintings of religious figures on wood), which were originally created by families who wanted to have their faith represented in their homes.

Beyond the Spanish Market

Complementing the art is the immersive experience of Santa Fe’s historic plaza, where you can see live performances like Spanish guitar or local New Mexican bands, and try some delicious local cuisine at the food court. Chilton-Garcia and her team are working to make Traditional Spanish Market a seamless experience for both visitors and artists, with improvements like UPS on site at the information booth to assist visitors with shipping needs. Parking in downtown Santa Fe is always tight, so check for updates on parking, travel, and other event details, on the market website.

The Traditional Spanish Market Mass takes place on Sunday from 9-10 am at the Cathedral Basilica of St. Francis de Assisi, followed by a traditional procession from the cathedral to the plaza bandstand and a blessing of the artists. The Contemporary Hispanic Market is the same weekend, so there’s lots to see.

Story by Annabella Farmer
Photos by Gabriella Marks

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